Social Media Club - Cleveland

A community for the champions of Social Media and those seeking to learn.

Marketing Workshop: How to Integrate Content, Search and Social

Event Details

Marketing Workshop: How to Integrate Content, Search and Social

Time: November 16, 2011 from 8:30am to 12pm
Location: Gateway Event and Conference Center
Street: 5441 Global Gateway
City/Town: North Canton, OH 44720
Website or Map:
Phone: 1.866.685.3374
Event Type: website, marketing, workshop
Organized By: Jennifer Carroll
Latest Activity: Oct 26, 2011

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Event Description

This website marketing seminar will feature
Pole Position Marketing’s CEO Stoney deGeyter, a nationally recognized
authority on search engine optimization (SEO) and online marketing, and Jennifer Carroll, an experienced
business writer and the company’s social media/content marketing strategist.


They will provide tips and techniques to help you create a Web marketing plan that combines good content, well-designed SEO and smart social media efforts.

Topics will include:

  • The synergy between content, search engines and social media.
  • Destination search engine marketing (SEM) and the six building blocks of a destination website.
  • Creating content that impacts your audience, page rankings and conversions.
  • Title tags, meta descriptions and headings, oh my! A guide to wading through the technical stuff.
  • Why building quality links to your content matters.
  • How to establish social media goals and match them with appropriate tactics.
  • Recognizing the differences between social media sites and how to engage those who use them.
  • The definition of viral marketing and how to generate ideas that have the potential to spread.

Seating is limited to ensure a small-group setting with ample opportunity for questions. Each ticket includes a continental breakfast, snacks and unlimited beverages throughout the event. 

Register by October 31 for early bird pricing!

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